Unofficial Brain Dead Graphic Standards Guide

An assignment done for a Brand Design class. The overarching project in the class was to take an existing brand from a preexisting selection of brands and rebrand them with fresh new concepts and modern designs. The final project was a graphic standards guide containing information regarding new logos and brand rules. The brand I chose was Brain Dead apparel; I chose to incorporate elements of graffiti and street art to accentuate the brand's link to streetwear and underground cultures.